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Navigating the Web of Change: The Essential Role of Redirects in SEO

Navigating the Web of Change: The Essential Role of Redirects in SEO

December 7th, 2023

SEO and URL redirections

The internet’s landscape is in a constant state of flux. Websites update, pages move or get deleted, and URLs change. While these updates are crucial for fresh and relevant content, they can pose challenges for search engine optimization (SEO). An effective solution to manage these changes is through the implementation of redirection links, especially when URLs are changed or deleted.

The Importance of Redirects in SEO

A page with significant traffic or high search rankings loses its value if the URL changes without proper redirects. Implementing redirects ensures the ‘link equity’ of the original URL is preserved and passed to the new one.

Preserving Link Equity

Redirects are crucial for avoiding 404 errors, which are detrimental to both user experience and SEO. They ensure users and search engines are smoothly guided to the new page.

Maintaining Domain Authority

Redirects help in retaining the domain authority accumulated by a URL over time, which is essential for maintaining search engine rankings.

Types of Redirects and Their Implementation

301 Redirects: These permanent redirects are crucial for indicating that a page has moved permanently, transferring most of the SEO value to the new URL.

302 Redirects: Temporary in nature, these redirects are used when changes are not permanent and pass less SEO value.

Incorporating these redirects can be simplified with tools like SmartCrawlerPRO for WordPress users. This plugin streamlines the process, making it accessible for website owners to manage their SEO more effectively.

Best Practices for Implementing Redirects

Map Out Changed URLs: Keep a record of changed URLs and their new destinations to maintain an organized redirection strategy.

Redirect to Relevant Content: Always redirect to a page with similar content to avoid confusing both users and search engines.

Update Internal Links: In addition to setting up redirects, update all internal links that point to the old URL.

Monitor Redirect Performance: After implementing redirects, monitor your site’s performance to ensure the redirects are functioning correctly.

Conclusion

The use of redirection links is a critical component in website maintenance and SEO strategy. While the process can be made simpler with tools like SmartCrawlerPRO for WordPress platforms, the underlying principle remains the same across all web platforms. By effectively managing redirects, website owners can ensure they maintain their SEO rankings and provide a seamless user experience.

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Les Fondations d’Aujourd’hui

Les Fondations d'Aujourdhui by DIGITALSteam

Les Fondations d’Aujourd’hui is an exemplary company specializing in solving problems related to building foundations, waterproofing and drainage issues.

FDA needed to update its brand visuals and digital presence to better reflect the evolution of its offering and keep up with modern digital trends.

FONDATIONS D’AUJOURD’HUI

A DIGITAL STEAM PRODUCTION

BRANDING

Les Fondations d'Aujourdhui by DIGITALSteam
Les Fondations d'Aujourdhui by DIGITALSteam
Les Fondations d'Aujourdhui by DIGITALSteam

Fondations d’Aujourd’hui needed a visual identity overhaul that involved upgrading and adapting its corporate logo and social media design kit.

WEB DESIGN

After upgrading their brand image, it was time for web design and development to create a modern, functional design to inform visitors about their various core services and enable them to get in touch with the team efficiently.

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Les Fondations d'Aujourdhui by DIGITALSteam

Merci Danny pour votre travail acharné dans la refonte de notre site Web. Nous ne pourrions pas être plus satisfaits du travail rapide et magnifique que vous et votre entreprise avez fait pour transformer notre ancien site Web obsolète en un site Web dynamique et attrayant qui fait vraiment une différence dans les ventes presque immédiatement. Non seulement vous avez livré à temps avec un délai aussi court, mais vous avez dépassé nos attentes. Il n’y aura pas de doute quand il s’agira de référer DIGITALSteam.
Paul St-Denis
Owner
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Inspecta-VU

InspectaVU by DIGITALSteam

At DIGITALSteam, our commitment to forging meaningful partnerships knows no bounds. We are delighted to introduce our collaboration with Inspecta-VU, a burgeoning force in the Non-Destructive Evaluation (NDE) arena, based right here in Greater Montreal. Inspecta-VU brings a fresh perspective and a passion for innovation to NDE services, offering a comprehensive suite that encompasses Concrete Testing, GPR (Ground Penetrating Radar), Thermography, Moisture & Humidity Detection, and Video Inspections. As we embark on this journey together, we look forward to blending their pioneering spirit with our digital expertise to create lasting impact and reliability in the industry. Explore this exciting venture with us!

Visit us online

INSPECTA-VU

From Concept to Digital Mastery: The Inspecta-VU Journey with DIGITALSteam

When Inspecta-VU approached us, they carried not just a vision but decades of hard-earned expertise in building foundation inspections. At DIGITALSteam, we saw more than an opportunity; we recognized a partnership that could redefine digital strategy.

Beyond shaping a brand that echoed their profound legacy, we designed, hosted, and launched a tailored website strategy, while weaving a potent tapestry of social media and e-marketing for enhanced business outreach.

But our collaboration didn’t stop at online presence. We extended our expertise to coach the Inspecta-VU team, providing strategic business solutions and tools for effective management and sustainable growth. Together, we ventured beyond the digital horizon, crafting a holistic blueprint for business excellence.

InspectaVU by DIGITALSteam

Inspecta-VU moodboard

InspectaVU by DIGITALSteam

Inspecta-VU moodboard

InspectaVU by DIGITALSteam

Inspecta-VU moodboard

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Law 25: How to adapt your website to strengthen the protection of personal data

Law 25: How to adapt your website to strengthen the protection of personal data

October 9th, 2023

Law 25

Digitalization has transformed the way we work, communicate, and do business. With this revolution also comes a series of challenges, especially regarding privacy and the protection of personal data. If you run an SME in Quebec, Law 25 should be on your radar.

In this article, we will delve into the meaning of this regulation and how your business can comply with its requirements, particularly concerning your website.

What is Law 25?

Law 25, which partially came into effect on September 22, 2022, is a Quebec legislation aimed at strengthening the protection of personal data. It governs the way businesses, large or small, collect, store, use, or share personal information, whether in written, drawn, recorded, or digital form.

September 22, 2022, is just the beginning. This date marked the implementation of some crucial obligations of Law 25. It serves as a reminder for all businesses to evaluate and adjust their online presence, as websites are now at the heart of concerns of this new regulation.

Why is it so important?

Respecting privacy and protecting data are at the heart of today’s consumers’ concerns. In an era where data breaches are common, ensuring the security of personal information is vital to gain and maintain customer trust.

Ignoring or violating Law 25 can be costly for businesses, not only in terms of fines but also in terms of reputation, customer trust, and in some cases, litigation.

Sensitive areas of your website

If you think that only websites dealing with sensitive financial or medical information are concerned, think again. Most sites have data obligations. Whether it’s online forms, e-commerce systems, authentication areas, live chats, or even analysis tools such as Google Analytics, each element must be reviewed from a data protection perspective.

Getting compliant

Ensuring that your website is compliant may seem like a daunting task, but with the right steps and proper guidance, it becomes manageable:
Businesses active online, especially those collecting personal information, are required to adhere to strict privacy guidelines.
  • Clearly display the privacy policy: This can be done via a dedicated page on the site.

  • Detail of tools and data collected: The policy should specify which tools are used for data collection and what type of information is gathered.

  • Consent options: Indicate how visitors can accept or decline the collection of their data.

  • Designate a person in charge: A person or a position to contact for any questions or concerns related to privacy.

  • Ensure data security: Explain how the collected information is handled securely and responsibly.

In addition to their online obligations, businesses also need to establish robust internal practices to ensure the protection and responsible management of personal information. These internal measures, although less visible to the general public, are equally crucial in maintaining trust and ensuring regulatory compliance.

  • Accountability: Have a dedicated person for privacy.

  • Privacy Policy: Develop clear guidelines for data management.

  • Security: Implement antivirus software, firewalls, and use encrypted storage.

  • Access: Implement strong passwords and two-factor authentication.

  • Education: Train employees on data protection.

  • Updates: Keep your software up-to-date.

  • Expert Advice: Regularly consult cybersecurity experts.

  • Third-party Management: Ensure your partners also comply with Law 25.

In conclusion

Law 25 is more than just a regulation. It represents a new era of data protection in Quebec. As an entrepreneur, you have the responsibility to enhance the security of your customers’ data. Armed with the right information and appropriate resources, your business can effectively navigate through these regulatory requirements, thus providing a safer online experience for your customers.

How can DIGITALSteam assist you?

In the face of the ever-evolving digital regulation, we are highlighting two specific offers to support your website adaptation approach to Law 25.

For our loyal clients, discover an exclusive offer that reflects our commitment to your compliance.

For businesses considering joining us, we have crafted a tailored offer to guide you through this transition. Together, let’s work towards a more accessible web in line with current standards.


1- DIGITALSteam commits to integrating the information it can identify following a website analysis and thereby drafting a privacy policy based on these findings. Consequently, this policy might be incomplete in the sense that it won’t address the company’s internal processes and focuses only on the digital procedures related to the website. The client should evaluate the content for potential needs post-delivery.

2- If you’re not already a DIGITALSteam client, it will be essential for you to provide all necessary access to your website to facilitate the completion of the task. Furthermore, it’s important to note that DIGITALSteam cannot guarantee the task’s realization without additional costs if the CMS environment proves to be more complex or not in line with the usual market standards. In such a case, adjustments might be required, and additional costs could apply.

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FMSpro

DIGITALSteam and FMSpro

FindME Showcases (FMS Pro), implanté au cÅ“ur de Montréal, est une entité incontournable du monde du soccer. Fournissant une gamme de services spécialisés, FMS PRO se distingue par ses showcases avant-gardistes, son entraînement privé de qualité supérieure, et sa représentation exceptionnelle de joueurs. Par ces actions, FMS PRO s’engage à façonner l’avenir du soccer, révélant et encadrant les talents émergents tout en assurant leur promotion et leur visibilité dans un environnement sportif compétitif.

FMSPRO / FINDME SHOWCASES

UNE PRODUCTION DIGITAL STEAM

IDENTITÉ VISUELLE

Chez DIGITALSteam, nous sommes fiers d’avoir développé l’image de marque pour FindME Showcases (FMS PRO). Nous avons créé un logo unique qui symbolise leur engagement envers le soccer et une thématique Web et sociale cohérente pour une présence en ligne unifiée.

Cette identité visuelle renforce la marque de FMS PRO, accentuant leur visibilité et leur impact dans le paysage concurrentiel du soccer. En combinant stratégie de marque, design de logo et thématique en ligne, nous avons aidé FMS PRO à se distinguer dans leur domaine.

DIGITALSteam and FMSpro

CONCEPTION WEB

La conception du site Web pour FindME Showcases (FMS Pro) est un véritable reflet de l’image dynamique de l’entreprise. Arborant un design élégant et intuitif, le site offre une expérience utilisateur agréable et facile d’accès, tout en incarnant l’énergie et la passion de FMS PRO pour le soccer.

Un des atouts majeurs du site est le processus d’inscription en ligne intégré pour les événements FindME Showcases. Ce système facilite non seulement la participation aux événements, mais assure également leur gestion efficace.

Au-delà, le site sert également de plateforme pour la gestion des profils d’athlètes, permettant à FMS PRO de suivre de près la progression de chaque talent qu’ils représentent. Ce site Web, mêlant design attrayant, fonctionnalités pratiques et technologie innovante, répond avec précision aux besoins de FMS PRO.

DIGITALSteam and FMSpro

Voir le site Web

DIGITALSteam and FMSpro Noah Eisenberg

La collaboration avec DIGITALSteam a définitivement catalysé notre croissance. Leur expertise et leur dévouement sont des atouts précieux qui nous ont aidés à évoluer de manière significative.

Le travail de DIGITALSteam sur notre image de marque a vraiment apporté une dimension supplémentaire à notre entreprise. Le design soigné et réfléchi qu’ils ont développé a sublimé notre identité et fait ressortir notre passion pour le soccer de manière créative et distinctive.

L’innovation que DIGITALSteam a apportée à nos opérations en ligne a révolutionné notre approche. Le passage à des systèmes en ligne intuitifs pour la gestion des inscriptions aux événements et des profils des athlètes a rendu nos processus plus fluides et plus efficaces.

Nous sommes plus que satisfaits du travail que DIGITALSteam a accompli jusqu’à présent. Leur créativité, leur dévouement et leur capacité à comprendre et répondre à nos besoins uniques ont été impressionnants. Nous sommes enthousiastes à l’idée de poursuivre notre collaboration fructueuse avec eux.

Noah Eisenberg

Fondateur et Consultant sportif

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Inukpak Outfitting

Inukpak Outfitting by DIGITALSteam

Since 2011, Inukpak Outfitting has had the pleasure of offering truly memorable and powerful guided experiences, off the beaten track, throughout the South Baffin region of Nunavut – Canada’s Arctic. Their main objective is to offer products and services tailored to customers’ needs, resulting in a once-in-a-lifetime experience. Inukpak Outfitting strives to introduce travelers to the Inuit culture, people and geography of the Arctic in an authentic and memorable way.

Inukpak Outfitting offers a wide range of incredible guided services, including snowmobiling, snow sailing, hiking, canoeing, sea kayaking and much more. Whether you’re looking for a half-day adventure or a multi-day Arctic expedition, whether you’re a beginner or a seasoned outdoorsman, whether you’re looking for a peaceful adventure or a challenge that matches your skills, they’ve got you covered.

INUKPAK OUTFITTING

A DIGITAL STEAM PRODUCTION

WEB DESIGN

A few years ago, Inukpak Outfitting needed a new website built on an easy-to-use CMS where they could update the information themselves. At the time, the logical choice was a Joomla site, which we designed and integrated for them and which has proved very successful for years to come. Recently, we decided to migrate their website to a WordPress CMS platform to keep pace and enable better management options.

Website Design

  • Inukpak Outfitting by DIGITALSteam

  • Inukpak Outfitting by DIGITALSteam

  • Inukpak Outfitting by DIGITALSteam

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Unisson Conférences

Unisson Conférence by DIGITALSteam

Unisson a pour mission d’aider et de guider les organisateurs d’événements vers la meilleure sélection d’intervenants, de formateurs et/ou d’animateurs. Leur objectif est que les organisateurs soient félicités pour la grande qualité de l’événement !

UNISSON CONFÉRENCES

UNE PRODUCTION DIGITAL STEAM

CONCEPTION DE SITE WEB

Dans un effort pour améliorer l’autonomie de la gestion de contenu et bénéficier de la mise en page de contenu propre fournie par YooThemePRO, Unisson a contacté notre équipe pour nous faire implémenter le nouveau cadre dans leur site Web WordPress existant. Ce faisant, nous avons optimisé l’expérience de recherche de conférenciers et de keynotes offerte aux utilisateurs et aux moteurs de recherche.

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  • Unisson Conférence by DIGITALSteam

Unisson Conférence by DIGITALSteam

L’une des meilleures décisions que nous ayons prises dans notre entreprise a été de travailler avec DIGITALSteam pour optimiser notre site Web ! Leurs conseils, leur dévouement et leur efficacité à comprendre nos exigences et à les respecter comme prévu contribueront grandement à assurer notre succès numérique. En plus de la conception et de l’intégration Web, nous hébergeons également notre site Web via leur infrastructure d’hébergement Web HOSTSteam qui fournit à notre canal numérique stabilité, sécurité et fiabilité. Merci beaucoup, nous sommes très reconnaissants!

Lucie Larouche

PDG Unisson – Les conférenciers d’élite
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Groupe Karaté Sportif

GKS by DIGITALSteam

Le Groupe Karaté Sportif est l’une des associations d’écoles d’arts martiaux les plus renommées de la région métropolitaine de Montréal et du Québec. Elle est entièrement dédié à offrir à ses membres une expérience d’arts martiaux stimulante, satisfaisante et enrichissante.

GROUPE KARATÉ SPORTIF

UNE PRODUCTION DIGITAL STEAM

CONCEPTION WEB

Le Groupe Karaté Sportif a approché notre équipe pour trouver un moyen efficace pour eux de permettre à ses membres de s’abonner et de payer leurs adhésions en ligne.

GKS by DIGITALSteam

GKS Accueil

Nous avons fait appel aux services de DIGITALSteam pour construire un site transactionnel pour nos programmes parascolaires de karaté sportif ! Leur service a été très rapide, ils ont rapidement compris nos besoins et ont effectué les travaux nécessaires avec efficacité. Très bonne communication à chaque étape pour s’assurer que l’évolution du projet correspondait parfaitement à nos besoins. Par la suite, l’hébergement et les mises à jour sont également faciles et rapides. Je les recommande fortement.
Carl Gauthier
Groupe Karaté Sportif
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Allied Trucking

Allied Trucking by DIGITALSteam

Allied puts service first, which is why it is one of the fastest-growing transportation and logistics providers in North America. Headquartered in Montreal, with offices across North America, Allied Trucking (a division of Montship Inc.) is ready to safely service any size shipment to any destination. Their goal is to provide safe, efficient transportation; to be transparent in the process; and to be a reliable partner.

ALLIED TRUCKING

A DIGITAL STEAM PRODUCTION

WEB DESIGN

DIGITAL STEAM did an excellent job creating our website and establishing our e-marketing brand. Allied Trucking would certainly promote this service provider.

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  • Allied Trucking by DIGITALSteam

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Allied Trucking by DIGITALSteam

DIGITAL STEAM a fait un excellent travail dans la création de notre site Web et dans l’établissement de notre image de marque e-marketing. Allied Trucking ferait certainement la promotion de ce fournisseur de services.
Scott Pichette
President, Montship Inc.
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Jasmin Bergeron

Jasmin Bergeron by DIGITALSteam

Jasmin Bergeron is an internationally renowned Canadian speaker! A veteran with over 2000 presentations and workshops in more than 12 countries! Jasmin needed to update his brand visuals and digital presence to better reflect the evolution of his offering and keep up with modern digital trends.

JASMIN BERGERON

A DIGITAL STEAM PRODUCTION

BRANDING

Jasmin Bergeron by DIGITALSteam

The foundation of a digital presence starts with branding. Jasmin Bergeron’s brand needed an upgrade, for which they entrusted us with the conceptualization through our visual identity services. We updated the logo design and website template.

WEB DESIGN

As with many companies, one of Jasmin Bergeron’s main sales channels is the website. With the overhaul of its brand visuals, it was inevitable to redesign the site. In doing so, we modernized the theme, optimized content and navigation, then integrated everything using Joomla CMS with a YooThemePRO template framework allowing them to autonomously manage a significant portion of their website content.

  • Jasmin Bergeron by DIGITALSteam

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  • Jasmin Bergeron by DIGITALSteam

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  • Jasmin Bergeron by DIGITALSteam

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  • Jasmin Bergeron by DIGITALSteam

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Jasmin Bergeron by DIGITALSteam

Il s’agit de notre deuxième tour de Branding et Web Design avec l’agence Digital Steam. Nous avons effectué ce travail initial à l’époque où les .com étaient encore une tendance croissante, ce qui témoigne de la capacité de leur équipe à concevoir et à numériser de manière durable. Comme toutes les bonnes choses, notre image de marque et notre site Web ont inévitablement dû être mis à jour et heureusement, nous pouvions toujours compter sur leur équipe pour nous guider et nous réaligner pour les années à venir dans les affaires numériques.

Un grand merci à Digital Steam, nous sommes très reconnaissants !!

Jasmin Bergeron

Keynote speaker

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Flextherm

FlexTherm by DIGITALSteam

Un chef de file de l’industrie des systèmes de plancher chauffant. Notre mandat consistait à migrer leurs sites Web obsolètes basés sur Drupal (FlexTherm, True Comfort Systems et FlexDeco) vers des solutions basées sur WordPress/Ecwid CMS afin de centraliser leurs processus de commerce électronique et de marketing.

FLEXTHERM

A DIGITAL STEAM PRODUCTION

WEBSITE

FlexTherm cherchait à être plus autonome en termes de gestion de contenu de site Web. Leur site Web précédent utilisait une version obsolète de Drupal. Notre équipe a suggéré une migration du CMS vers le CMS WordPress plus flexible et moderne.

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Tri-O-Bac

Tri-O-Bac by DIGITALSteam

Tri-O-Bac is a garbage container rental and management company offering a superior turnkey experience to residential and commercial customers. Tri-O-Bac needed a more engaging website channel to promote its offering in the Greater Montreal market.

TRI-O-BAC

A DIGITAL STEAM PRODUCTION

WEB DESIGN

Tri-O-Bac was looking for an effective way to convert online traffic into qualified leads. Our team redesigned its website and integrated a powerful online quote form to help convert prospects into customers.

Tri-O-Bac by DIGITALSteam

Do you like what you see?
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Foraxpert

DIGITALSteam and Foraxpert

A retailer of rock drilling equipment spare parts offering over 6000 products to an international market. Foraxpert needed a SEO-optimized product catalog to answer the call of global Internet searches for niche rock drilling parts.

FORAXPERT

A DIGITAL STEAM PRODUCTION

BRANDING

DIGITALSteam and Foraxpert
DIGITALSteam and Foraxpert
DIGITALSteam and Foraxpert

The Foraxpert team came to us with an identity design requirement including a brand color theme and a logo to be created in different formats, sizes and above all in several languages (English, French and Spanish).

WEB DESIGN

As Foraxpert offers its spare parts to a global market, its web channel had to showcase its vast product catalog of no less than 5,000 parts, which the international rock drilling industry can search by name or part number.

Website Design

  • DIGITALSteam and Foraxpert

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  • DIGITALSteam and Foraxpert

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  • DIGITALSteam and Foraxpert

    portfolio-foraxpert-products-website-products

Do you like what you see?
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